Dots & Details
Guess what Mr Dot has been up to?
Mr Dot has been making waves on television, appearing in Tesco’s new “Now We’re Cooking” advert on Channel 4. The campaign celebrates inclusion and accessibility by featuring British Sign Language and built-in audio description as part of the advert itself, ensuring more people can enjoy the story together.
As an advocate for representation and breaking down barriers, Mr Dot was proud to be part of a project that puts accessibility at the heart of creativity. The advert demonstrates that great storytelling should be for everyone, regardless of how they experience the world.
This exciting collaboration reflects the values that have always been important to Mr Dot: inclusion, opportunity, and showing that differences are something to be celebrated. By helping bring accessible advertising into the mainstream, Mr Dot continues to champion a world where everyone can see themselves represented and included.
Now that’s something worth cooking up!
